"Hugh from Essence pushed us to think strategically about the brand. We were just one of the pack prior to his involvement - now we know what our points of difference are and how to use them to maximum effect.
He was an effective mix of internal resource and external perspective."
Rob Arthur, Managing Director
Apollo Cinemas
UK multiplex cinema chain
Apollo needed a strategic review of their brand prior to a growth plan to double the size of their estate to 30 sites. Looking at the competitor environment and their rich heritage, we helped them articulate a brand that will stand the test of time, support their new strategic direction and resonate with customers and staff alike.
We helped provide a strategic focus and a view of the bigger picture for the Senior Management Team.
We also worked on projects such as a brand engagement program, staff training, an online brand and training resource, customer profiling, a revised data strategy plus resolving IP issues.
We worked alongside roster agencies, including architects, to apply a brand focus and move away from working tactically and in silo.
"Hugh from Essence really got to grips with our business in a short period of time. He was able to clearly articulate exactly who we are in a way that got the right response from clients, our team and the board."
Lara Leventhal, Managing Director
Eulogy!
Top 20 Independent PR agency
Eulogy! are a commercially savvy but highly likeable bunch with a strong spirit. The company has grown in recent years, doubling the size of its team to 50 and moving into new sectors. The felt they needed to re-group, define who and what they were so they had a clear proposition to clients and a united, motivated team who could all give the same elevator pitch.
Through a series of interviews and workshops, we absorbed their company spirit, understood the wider
communications landscape and looked at what clients really want. We defined a strong brand positioning to convey their strengths, quirks and unswerving commitment.
We continue to be involved with them, advising on the creative phase of the project.
Eulogy!'s clients include Royal Mail, Santander, MEC as well as brands like Monkey Shoulder whisky, The Comedy Channel and Paramount Pictures.
As well as strategic brand work, tactical support for Apollo has included marketing collateral and POS, graphics animation, speech and copy writing, plus marketing ideas.
Page Group
Global risk management, security and intelligence services.
Page Group was formed when two associate companies merged.
We helped them to refine their message and positioning before creating a strong, established looking identity.
Providing them with a concise, easily digestible Brand Handbook was essential to encouraging employee buy-in to the new brand. The website we built for them was part CMS and included an interactive world map.
Verran
Server Management
Verran is a small company providing servers, support and management services to a variety of businesses. Built from word of mouth, they are known for their friendly, 'nothing is too much trouble' approach. Their identity had to be clean and modern; definitely 'tech' but also soft and appealing.
Donald Edge
Personal Jeweller
Rather dapper and thoroughly charming, Donald Edge is a personal jeweller known by his international clients for his integrity and discretion.
He wanted some brand and marketing support. We refreshed his visual brand and helped him with messaging, tone of voice and tactical marketing ideas.
We built a luxury feel web site showing off his exquisite pieces to the max. And designed a brochure with a print spec which felt as good as the rocks looked. Almost.
Our first client, we'll always have a soft spot for Donald Edge.
Tesori
Start Up luxury homeware brand for yachts, planes and private residences.
The concept for Tesori came from fashion designers experimenting with product ideas. We were approached to create the name, position the brand and create an identity. After development and positioning work with us,
Tesori modified its products
and focused on a creating super luxury, fashion-forward homeware using the latest production techniques.
We created an identity which said 'luxury' and 'fashion' but which also represented the brand's uncompromising emphasis on fine Italian craftsmanship and the highest quality materials.
Brown Horse Inn
We created a new identity and web designs for this restaurant and hotel in Cumbria. The visual identity is smart, with a luxury brand feel to support their new pricing and positioning.
Bordeaux Energy Colloquium
The Bordeaux Energy Colloquium exists to hammer out the issues of de-regulated energy markets.
Every year, 30 of the world's top energy officials give up their time to find answers to some of the most pressing problems facing the future of energy production and consumption.
Based around an informal weekend retreat with plenty of wine drinking, they needed an identity which was true to their collaborative spirit. However, it also had to carry the weight and credibility to position them as a global voice on energy.
Bertie Shoes
We were asked to create a Look Book for Bertie Shoes after their recent re-brand. In keeping with the story of Bertie shoes, we created an urban feel, fold-out booklet with postcard style pages to suggest travel and discovery.
Nicky Clarke
Celebrity hair stylist
We were asked to design a new, stylish menu for Nicky Clarke's flagship salon in Mount Street. They needed something slick and luxury to fit with the brand and complement the salon.
Pied a Terre Shoes
Pied a Terre's main theme for their SS 10 collection was Gypsy Safari. We created a khaki fabric covered, hard-back bound book with a blind embossed logo that folded out like a journal. Taking inspiration from a pair of shoes, we sourced Raffa rope from the factory to tie around the book. The overall feel was luxurious and refined but with just a suggestion of the wild!
